EVENT CONCEPT & SETUP:

Austin Fashion Week is the longest-running fashion event in Texas and the 4th largest Fashion Week concept in the United States.

Our focus has been and always will be on emerging designers interested in launching or growing a brand for the Texas audience. We do this through group runway shows and pop up shops to highly engaged audiences in order to help keep costs down for the designer or label.

2025 marks the 17th anniversary for Austin Fashion Week! 

Spring 2025 shows are May 8-10, 2025 at The Domain.

There will be 5 total runway shows. Thursday night, Friday night, two Saturday afternoon, and one Saturday night. New for this season: Pop Up Shops activations will take place all three days at one price point. Because normal Domain traffic is lower on Thursday and Friday evenings, Austin Fashion Week is essentially charging Pop Up Shops for only the Saturday activations. 

All shows are outdoors and on the street level. Pop Up Shops will line the area leading to the runways at The Domain. Attendees will not need a show ticket to access the Pop Up Shops, so any brands participating will have full access to all Domain shoppers in addition to ticketed Austin Fashion Week guests.

APPLICATION PROCESS & DEADLINES:

Applications to participate as a Pop Up Shop brand in Austin Fashion Week are due no later than April 1, 2025 or until all spots have been filled. Applications will be reviewed in the order they are received, so it is beneficial to complete your application early. There are no fees to apply.

The Austin Fashion Week Advisory Council will review each application and provide each brand with a yes, no or waitlist answer. Those that receive a yes answer will be placed under contract and billed for participation. All fees are due no later than April 15, 2025. NOT ALL APPLICANTS WILL BE CURATED TO SHOW.

PARTICIPATION FEES & OPTIONS:

Upon approval by the Advisory Council, you will be sent a contract to be executed by both parties. Once under contract, you may not be released for any reason and you will be billed for any participation fees due. Participation fees may be split into payments as long as full payment is received by the published deadlines.

You may choose any of the following options:

• Pop Up Shop participation for all three days of Austin Fashion Week is $750. New, significantly lower pricing for 2025. Please note that you may not pick and choose days for a discount. If you are unable to attend all three days, the fee is still the same.

FEES INCLUDE THE FOLLOWING:

• An approximate 10-foot x 10-foot space in the “Pop Up Shop” area. We highly recommend that you bring your own 10×10 pop tent OR you may rent one from our events team for $135 for all 3 days.
• 2 banquet tables & basic linens.
• Access to power. Wifi at The Domain is spotty. We highly recommend utilizing a hotspot.
• A profile page on the Austin Fashion Week website.

If you have any questions, please email [email protected].